Privacy Policy

Effective Date: January 8, 2013

This Privacy Policy is incorporated by reference into the Movable Ink Terms of Service (“TOS”). The term “Movable Ink,” “we,” and “us” includes Movable, Inc. and our affiliates. The Privacy Policy explains how we may collect, use and disclose information we obtain through the Movable Ink website and email distribution service (both, the “Service”).

Policy Scope. This Privacy Policy covers how we treat personal information (“Personal Information”) and other information that we collect through the Service.

Use and Acceptance. By using the Service and accepting the TOS, you also agree to this Privacy Policy. If you do not accept this Privacy Policy, you must not use the Service.

Personal Information Defined. We consider “Personal Information” to include information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider Personal Information to include information that has been anonymized so that it does not allow a third party to easily identify a specific individual.

THE SERVICE COLLECTS YOUR INFORMATION

We collect Personal Information when:

  • You visit the Service;
  • You register and use the Service;
  • You communicate with us; and
  • You receive an email from one of our clients.

We also collect information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology as you use the Service.

Personal Information Collection. When you use the Service, we may collect the information that is transmitted into or out of the Service. That information may contain Personal Information. We may also collect Personal Information when you sign up for our email list or register as a client.

Making Payments. When you make payments through the Site, you may need to provide Personal Information to our third-party service providers, such as your credit card number.

Customer Support. We may collect Personal Information through your communications with our customer-support team.

Email Tracking Information. We may collect information when you receive an email from one of our clients, such as the type of device or computer you open the email on, your IP address, approximate location and the amount of time it took to read the email.

Campaign Information. If you use the Service in connection with an email campaign, we may collect information about your email distribution lists or other elements of your campaign.

Location Information. We may collect and store your location information. Collection of this information may improve the provision of the Service.

Cookies, Automatic Data Collection, and Related Technologies. The Service collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics.

When you use the Service, we receive and record information on our server logs from your browser, including your IP address, and from cookies and similar technology. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Service may not work properly.

By using the Service, you are authorizing us to gather, parse, and retain data related to the provision of the Service.

HOW MOVABLE INK USES YOUR INFORMATION

We may use your information to:

  • facilitate and improve the Service; and
  • communicate with you.

We may use aggregate information for any purpose, including marketing purposes.

Internal and Service-Related Usage. We use Personal Information for internal and service-related purposes only. For example, we use information passed into the Service, including possibly Personal Information, to offer, improve and fine tune the Service.

Communications. We may use your Personal Information to respond to customer service requests and other inquiries you make to us. We may also use Personal Information to send you messages regarding system changes, including outages and updates.

Marketing. We may use your Personal Information to send you promotional materials that you elect to receive. You may opt out of these at any time via the “unsubscribe” link in the message.

Improve Service. We may retain any data you provide to:

  • Provide customer support;
  • Track the types of questions we receive;
  • Analyze usage trends; and
  • Otherwise enhance the Service.

Aggregate Data. We may anonymize and aggregate data collected through the Service and use it for any purpose.

MOVABLE INK MAY DISCLOSE YOUR INFORMATION

We may share information we collect:

  • with your permission;
  • with our vendors and service providers;
  • to comply with legal obligations;
  • to protect and defend our rights or property; and
  • as part of a business transfer.

We Use Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with providing the Service.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required by law or if those actions are reasonably necessary to:

  • comply with legal process, such as a court order or subpoena;
  • enforce this Privacy Policy or our TOS;
  • respond to your requests for customer service;
  • respond to law enforcement;
  • investigate and prevent illegal activities; or
  • protect our or others’ rights, property, or personal safety.

Marketing. We do not rent, sell, or share Personal Information about you with other people or nonaffiliated companies for their direct marketing purposes, unless we have your permission. We may allow access to other data collected by the Site to enable the delivery of online advertising through the Service or otherwise facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; or protect yours’, ours’ or others’ rights, property, or safety.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of that transaction. We do not guarantee that any entity receiving such information in connection with one of these transactions will comply with all terms of this Privacy Policy.

We may also disclose your Personal Information with your permission.

SECURITY OF YOUR INFORMATION

We take steps to ensure that your information and distribution lists are treated securely and in accordance with this Privacy Policy. We do not sell, rent, steal or market to your distribution lists. We do not share your distribution lists with anyone, except as required by law or in response to a complaint from an individual on one of your lists. Only authorized people may access your distribution lists.

By using the Service or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Service. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Service or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at support@movableink.com.

EMAIL CAMPAIGNS

As an email moves across the Internet, various servers may be able to read what was sent. We occasionally review the content of your email campaigns to verify compliance with the TOS.

CHILDREN’S PRIVACY

We do not knowingly collect information from children under 13 and we do not want it. We will take steps to delete it if we learn we have collected it.

We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and no part of the Site is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at support@movableink.com. If we learn that we have collected any Personal Information from children under 13, we will promptly take steps to delete such information and terminate the child’s account.

INTERNATIONAL USERS

By using the Site, you will transfer data to the United States.

By choosing to visit the Site or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the state of New York and the adjudication of any disputes arising in connection with Company or the Site will be in accordance with the Terms of Service.

If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Policy.

UPDATE YOUR INFORMATION OR POSE A QUESTION OR SUGGESTION

If you would like to update or correct any information that you have provided to us through your use of the Service or otherwise, or if you have suggestions for improving this Privacy Policy, please send an email to support@movableink.com.

CHANGES TO OUR PRIVACY POLICY AND PRACTICES

We may revise this Privacy Policy, so review it periodically.

Posting of Revised Privacy Policy. We will post any adjustments to the Privacy Policy on this web page, and the revised version will be effective when it is posted. If you are concerned about how your information is used, bookmark this page and read this Privacy Policy periodically.

New Uses of Personal Information and Other Information. From time to time, we may use Personal Information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our practices change regarding information previously collected, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

SAFE HARBOR

Movable Ink complies with the U.S.-EU Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. Movable Ink has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Movable Ink has chosen The Direct Marketing Association as our organizations independent recourse mechanism. To learn more about the Safe Harbor program, and to view Movable Ink certification, please visit http://www.export.gov/safeharbor/.

Should you have any questions on Movable, Inc.'s EU Safe Harbor policies please contact us at:

Contact Info (support@movableink.com)

Movable, Inc.
636 Avenue of the Americas 5th Floor
New York, NY 10011

If your inquiry or complaint is not resolved to your satisfaction, then you may contact the Direct Marketing Association for assistance:

The Direct Marketing Association
Attn: Safe Harbor Program
1615 L St NW Suite 1100
Washington, DC 20036
safeharbor@the-dma.org
http://thedma.org/services/dma-international-safe-harbor/

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