News

  • Marketing To Gen Z: Death Of Brand Loyalty?

    “Characterized as disloyal to brands and highly individualistic, Gen Z is finally coming of age. This means more purchasing power is putting them on the radar of brands vying to lock them in as customers. ”

    MediaPost - February 5th, 2019

  • Movable Ink Partners with CrowdTwist

    “Movable Ink, providers of a visual experience platform provider for digital marketing leaders, is partnering with CrowdTwist, a provider of omnichannel loyalty and engagement solutions, to help companies elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals dynamically created at the moment of open.”

    CRM Magazine - January 31st, 2019

  • Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with CrowdTwist, an omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open.”

    MarTech Advisor - January 30th, 2019

  • Movable Ink Partners With CrowdTwist On Visualized Loyalty Emails

    “Movable Ink, provider of a visual experience platform, is partnering with CrowdTwist, a SaaS-based loyalty and analytics vendor, to help loyalty marketers send emails featuring personalized visuals. The arrangement is designed to help brands integrate visually engaging experiences on their website into their email campaigns, says Vivek Sharma, CEO of Movable Ink.”

    MediaPost - January 30th, 2019

  • Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with CrowdTwist, a leader in omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open.”

    PRWeb - January 30th, 2019

  • Why the DNC Is Embracing Personalization in Its Email Marketing Strategy

    “To leverage its email list, the party partnered with the contextual email marketing company Movable Ink to send different email messages to the different types of people who support Democratic candidates. The DNC tailored messages based on recipients’ volunteering histories, past donations and locations. ”

    Adweek - January 11th, 2019

  • Inside The Bouqs Co.'s plan to take on the largest online florists

    “A revamped marketing program that seeks to distinguish Bouqs from the competition by leveraging what the retailer knows about a particular consumer was key to its strong sales growth, he says. To start, the retailer last January worked with digital marketing vendor Movable Ink to launch an email campaign in which it asked shoppers to choose the most appealing floral collection from four images featured in the message”

    Internet Retailer - January 10th, 2019

  • 100 BEST PLACES TO WORK IN NYC 2019

    “Movable Ink ranks 18th in Built In NYC's 100 Best Places to Work in NYC list. For mid-sized companies, Movable Ink ranks 6th. Movable Ink helps digital marketers create visual experiences that move people. More than 600 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer across email, web, and display. ”

    Built In NYC - January 10th, 2019

  • Interview with Carolyn Corda, CMO, ADARA

    “There are two areas that I’m optimistic about for their impact on travel. First, technologies that are designed to make email more enticing and dynamic. Given the sheer size of loyalty databases that most travel brands have, finding a way to engage via email can have a big impact on engagement and consumer lifetime value. I’m keeping my eye on companies such as Movable Ink, that are elevating dynamic content for that channel. ”

    MarTechSeries - December 14th, 2018

  • How AI is solving marketing’s biggest problems

    “In the early days of personalization, businesses were satisfied with simple things like adding the customer’s name in an email subject line or in the salutation. But today, thanks to AI, personalized communication has reached true 1:1 levels of custom messaging. Tools like Movable Ink, allow businesses to insert content into emails dynamically as a customer opens the email.”

    Memeburn - December 10th, 2018

  • WeWork revolutionized co-working. Now it’s targeting corporate headquarters.

    “Movable Ink wanted to stay downtown near transit and liked the idea of a short-term commitment. It signed a 5,445-square-foot, two-year lease with WeWork. The 27-employee office now has space to grow to around 42 people. Hiring has been challenging and costs are high, but San Francisco is full of tech talent and is a critical place for Movable Ink to be, McPherson said.”

    San Francisco Chronicle - November 27th, 2018

  • Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced the results of a commissioned Total Economic Impact™ (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite organization relying on Movable Ink can achieve an ROI of 373%, a $66M increase in revenue via email channel over three years, and a payback period of less than 3 months.”

    PRWeb - November 12th, 2018

  • How to Succeed with Digital Marketing in the Visual Era

    “Businesses and marketers still struggle with producing personalised and compelling visual experiences at scale. Consumers are moved by visual experiences. As humans, we love visual content because that’s how our brains have been hard-wired to process information. ”

    Business & Finance - November 10th, 2018

  • How Movable Ink Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue

    “Vivek co-founded Movable Ink in 2010 and has led the company through rapid growth to a leading market position with 200+ employees serving 500 of the most innovative consumer brands. Through his leadership, Movable Ink is helping digital marketers embrace a visual world with intelligent creative that adapts at the moment of engagement.”

    Nathan Latke's The Top Podcast - October 18th, 2018

  • Movable Ink Adds to its Visual Experience Platform

    “Movable Ink, the visual experience platform provider, today announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”

    MarTech Advisor - October 3rd, 2018

  • Movable Ink Extends Visual Experiences Across Email, Web, and Display

    “Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”

    MarTechSeries - October 3rd, 2018

  • Movable Ink Extends Visual Experiences Across Email, Web, and Display

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”

    PR WEB - October 3rd, 2018

  • The Wednesday Stack: 'Marketing is In Trouble

    “"Marketing is in trouble." Great news with which to start a Wednesday morning. But Vivek Sharma, founder and CEO of Movable Ink was able to hint at some solutions in his opening keynote at ThinkSummit 2018 this morning. "Databases are filled to the brim with words and numbers about our customers." But CMOs are still struggling to meet their goals. "What are we missing?" he asked. A rhetorical question: In today's world, he said, people are moved by the visual. Marketers are hamstrung because "existing processes weren't built for the visual era."”

    DM News - October 3rd, 2018

  • Movable Ink Launches Cross-Channel Visual Platform

    “Movable Ink has unveiled a platform expansion that it says can fuel consistent visual experiences via several channels. The new capability allows brands to use data to generate what Movable Ink calls intelligent creative, the firm says. Movable Ink announced the development at its Think Summit. The platform is designed to generate “individualized visual experiences at the moment of engagement across email, web, and display,” states Vivek Sharma, CEO of Movable Ink.”

    MediaPost - October 3rd, 2018

  • Movable Ink Announces Speakers and Sponsors for Third Annual Think Summit

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, today announced the speakers and sponsors for its third annual Think Summit conference taking place October 2-3 at Gotham Hall in New York.”

    PR WEB - September 14th, 2018

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