News

  • Movable Ink Partners with Pega to Dynamically Provide Consumers with Next Best Actions in Email Campaigns

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, today announced a partnership with Pega, the leader in software for customer engagement, to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s ability to test and generate personalized content at the moment of open, marketers can ensure the best possible customer experience that’s consistent across email and other channels.”

    PR WEB - June 5th, 2018

  • Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

    “Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s ability to test and generate personalized content at the moment of open, marketers can ensure the best possible customer experience that’s consistent across email and other channels.”

    MarTech Series - June 5th, 2018

  • Putting Intelligent Content to Work

    “As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators.”

    CMS Wire - June 4th, 2018

  • Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, today introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform.”

    PRWeb - May 29th, 2018

  • Movable Ink Now Lets Developers Build Custom Email Apps

    “Movable Ink has always prided itself on providing marketers with a way to deliver highly customized emails, but today the company decided to take that one step further. It announced an SDK that enables developers to build custom applets to add their own unique information to any email.”

    TechCrunch - May 29th, 2018

  • Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

    “Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content with any data in real time to deliver memorable consumer experiences at the moment of engagement.”

    MarTech Series - May 29th, 2018

  • Movable Ink Allows Brands To Build Custom Email Content Apps

    “Movable Ink has opened up its app development framework to allow clients and third-party developers to build custom apps for content activation. The enhanced service enables brands to create personalized emails and other customer experiences at the moment of engagement, using data from websites, internal databases and third parties, the company says. ”

    MediaPost - May 29th, 2018

  • GDPR is the Best Thing to Happen to Personalization

    “After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace consent as a fundamental component of personalization.”

    MarTechSeries - May 25th, 2018

  • Movable Ink Announces GDPR Compliance

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, announces that it is fully compliant with the General Data Protection Regulations (GDPR), which take effect in the European Union (E.U.) on May 25, 2018 and are enforceable globally with any organization that handles E.U. personal data.”

    PRWeb - May 24th, 2018

  • Up-and-coming enterprise startups in NYC

    “New York City has an incredible density of up-and-coming enterprise-focused startups. While the winners are publicized and well-known, we felt it was time to put a bit of a spotlight on younger companies, ones you may not have heard about yet, but are likely to in the coming years.”

    TechCrunch - April 21st, 2018

  • Movable Ink Congratulates 2018 Email Experience Council Award Winners

    “The Email Experience Council (EEC) is the email marketing arm of the Direct Marketing Association (DMA). The Email Marketing Program Awards promote excellence in email marketing by showcasing the impact email has in the marketplace and within organizations. Winning campaigns were judged on their ability to assist the brand in achieving larger business goals while also demonstrating innovative thinking in email communication and content.”

    PR Web - April 6th, 2018

  • TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

    “Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, “Vendor Landscape: Personalization Solution Providers, Q3 2017”, 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and deliver compelling consumer experiences. Bridget Bidlack, Movable Ink’s SVP of Product, speaks to us about her company’s role in pioneering a cutting-edge martech product for intelligent content.”

    MarTech Series - March 28th, 2018

  • Intelligent Content: The Final Frontier For Digital Marketers

    “Movable Ink is a software company that helps consumer brands generate high-performance content. A business can take any data and easily activate it to create a personalized email experience at the moment of open. To learn more about Movable Ink, I interviewed CEO Vivek Sharma.”

    Forbes - March 21st, 2018

  • Movable Ink and Persado Partner to Help Brands Automatically Generate and Test Personalized Email Content and Language

    “Movable Ink, provider of the leading intelligent content platform, and Persado, the leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. By combining Persado’s AI-powered solution for generating the specific words and emotions that resonate with a given audience with Movable Ink’s real-time testing and optimization, email marketers can automatically generate and deploy the best-performing content every time for every customer. ”

    PRWeb - March 7th, 2018

  • Email Sits at the Nexus of Martech & Ad Tech: Q&A with Brett Wagner, GM APAC, Movable Ink

    “Email doesn’t have the best reputation in the advertising industry. However, is that unfair? Speaking exclusively with ExchangeWire, Brett Wagner (pictured below), general manager APAC, Movable Ink explains why the format certainly isn’t dead, still has a lot to offer advertisers, and why APAC is leading the charge on global growth of email marketing.”

    ExchangeWire - February 22nd, 2018

  • Unboxing: Movable Ink

    “Today Movable Ink offers a complete suite of tools and apps that allow email marketers to add a wide array of personalization and dynamically generated assets that uniquely render at the time of open. Today we are going to take a look under the hood, create a few use cases and give you a sense of what having access to this tool set could mean for your email marketing campaigns. ”

    Only Influencers - January 31st, 2018

  • Interviews with Entrepreneurs: Vivek Sharma, CEO of Movable Ink

    “What does it take to revolutionize an industry? How about a little True Grit? This week we interview Movable Ink Founder, Vivek Sharma and learn the three qualities he looks for when hiring and building his team. ”

    Only Founders - January 10th, 2018

  • Movable Ink Hires Former Hootsuite and Yammer Executive to Accelerate Global Growth

    “Movable Ink, the leading provider of intelligent content software, announced today that marketing veteran Dee Anna McPherson has joined as Senior Vice President of Marketing. She will be based in San Francisco and lead global marketing strategy and programs to drive growth for the company’s intelligent content platform.”

    PRWeb - December 7th, 2017

  • Movable Ink Opens New APAC Office in Sydney and Hires Regional Head of Sales

    “Movable Ink, the leading provider of intelligent content, today officially opened its new office in Sydney and announced the hiring of Brett Wagner as Head of Sales, Asia-Pacific (APAC). With Mr. Wagner at the helm, Movable Ink’s new office will provide regional support to its growing roster of customers in Australia and New Zealand and open doors for new business in the APAC region. ”

    PRWeb - November 14th, 2017

  • Movable Ink’s Creative Variations Power Personalized Experiences at Scale

    “Movable Ink, the leading provider of intelligent content, today announced new solutions for creative variations, which enable marketers to automatically produce millions of personalized versions of messages. Marketers can now generate the perfect email experience in real-time by blending the right creative with the right data for every individual customer. ”

    PRWeb - November 3rd, 2017

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