News

  • Video in Email, Take Three

    “Over the last year, we have seen video in email make a comeback in a major way, with brands like Sony, Foot Locker (all clients) and many others producing elegant examples. What’s making today’s video-emails possible? The answer is HTML5, and the massive popularity of the email clients that support it.”

    MediaPost - March 20th, 2013

  • Aussie marketers ‘wasting’ email medium with one in five emails going missing

    “... technologies such as movable ink which updates after the email is sent or critical email messaging will change the way the medium is used.”

    Mumbrella - February 27th, 2013

  • Coming to an Inbox Near You!

    “HTML5 has changed email marketing forever! Bold statement but let’s take a look at the evidence and let you decide for yourself... let’s look at a few examples from Movable Ink which highlight the possibilities.”

    Inbox Warriors - February 6th, 2013

  • Realizing Agile Email Marketing: The Future of Video, Content, and Context

    “In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as "agile email marketing." Agile email marketing is different than the current waterfall process of email marketing campaign production... The agile approach is centered around the subscriber including up-to-the-minute contextual information, such as their location, time of day, and device. ”

    ClickZ - January 28th, 2013

  • New Trends and New Norms in 2013

    “Another game-changing email experience shift will come from the increasingly intelligent, increasingly automated content engines that match individual user behavior and device-specific data with relevant offers and communication. Companies like Moveable Ink are using what they learn about subscribers – what they’ve responded to, where they are, what kind of devices they’re using – to create truly personalized email experiences.”

    MediaPost - January 16th, 2013

  • Email Marketing Will Never Die So We May As Well Make it Smarter

    “[Movable Ink] has grown 219 percent in bookings quarter-to-quarter, going from from 37 million emails at the end of 2011 to more than 1.4 billion in 2012, adding 60 large enterprise clients including American Eagle Outfitters, Disney, Express, Finish Line, and General Motors.”

    PandoDaily - January 8th, 2013

  • Bonobos shows the power of integrating social and email

    “Most email marketers don't get email-social integration, and most of them approach it backwards. You'll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of "real-time" content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.”

    eConsultancy - December 12th, 2012

  • New Technology Offers Glimpses Into Future of the Inbox

    “The inbox of the future is a consumer’s dream -- and also a marketer’s... there are specific, technical innovations -- some already in use -- that promise to revolutionize the inbox and make consumers fall in love with email all over again.”

    MediaPost - October 24th, 2012

  • Category winners of Electric Ireland Spark of Genius Competition announced

    “The four category winners have been announced in the Electric Ireland Spark of Genius Competition taking place as part of the Web Summit. Tjobs SA, Movable Ink, Ovelin and Social Fortress were presented with trophies on the main stage at 9am as recognition for being the leaders in their respective categories - Mobile, Social, Consumer and Enterprise. ”

    Business & Leadership - October 18th, 2012

  • Taking Your Email on the Road

    “Email is an integral and important channel to most every marketer's communication mix. It's an effective, relevant, and timely way to message to customers far and wide - and since its mass marketing application took off 15-ish years ago, not too much has changed. Some of the lack of innovation here is due to the limitations put on the capabilities of the email itself by the inbox provider, and some of it is a lack of motivation by the marketer to change it. After all, if it ain't broke…”

    ClickZ - October 16th, 2012

  • More New Metrics You'll Be Using In 2013

    “In a recent article, my fellow MediaPost Email Insider columnist George Bilbrey took a look into the future of email marketing analytics and described three new metrics that he thinks practitioners will use in 2013. While I agree that a sea change in email measurement is coming, I believe there are far more than three new metrics that marketers will find invaluable in the months ahead. ”

    MediaPost - October 2nd, 2012

  • Mobile Email Marketing: 50% more app downloads from device-targeted ads

    “A team of consumer marketers increased orders 90% by targeting custom banner ads by mobile platform. The article walks you through a test that proves mobile subscribers are not all the same. ”

    MarketingSherpa - September 18th, 2012

  • Give 2012 Holiday Sales a Boost With Real-Time Email

    “By taking advantage of recent advances in email marketing technology, you can optimize email content in real-time, at the moment when messages are opened based on each recipient's time, location and device. ”

    Target Marketing Magazine - September 17th, 2012

  • Responsive Design for Mobile Email: Ooh! Shiny!

    “The shiniest object worthy of the email marketer’s affections is live content which has more technological power behind it than responsive design for email.”

    EmailAudience.com - September 17th, 2012

  • Go Mobile, Or Go Home

    “Live content is the most elegant and effective approach, as long as marketers have the ability to create different content for different devices, and are concerned with creating the most engaging multiplatform email experiences for recipients.”

    MediaPost - September 10th, 2012

  • Consumer Email Behavior: The Impact of Relevance and Frequency

    “Firms such as... Movable Ink offer innovative solutions to improve content targeting that easily work with any email marketing solution.”

    ClickZ - August 13th, 2012

  • Improve With Simple Innovations

    “By deploying content that renders at the time of open, applying device detection, and using in-email ad sales, you can improve email campaign performance and catalyze innovation in other interactive channels.”

    Forrester Research - August 8th, 2012

  • Michael Nutt of Movable Ink is helping make e-mail more current

    “Now, he's in New York City as the co-founder of a company that does work with some big-name businesses: Nordstrom, Bloomingdale's, American Eagle Outfitters and Verizon, among them. But years ago, Michael Nutt was living in Huntsville, dreaming of the day he could capitalize on his lifelong interest in computers.”

    The Huntsville Times - August 7th, 2012

  • 10 Email Extras You Should Be Using for Increased Productivity

    “MovableInk lets users make the most of their messages by including personalized live, moving aspects. Business clients can include countdown timers, local maps and live tweets. Email content will change depending on the user's location, current time and social context.”

    Mashable - August 2nd, 2012

  • Consumer Email Behavior: Using Images in Email Marketing

    “Vendors such as Movable Ink provide an easy-to-use technology that is ESP-agnostic to insert dynamic images that can change and expire content after the email has been sent.”

    ClickZ - July 30th, 2012

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