News

  • Gmail's New Inbox! OMG! This Changes Everything!... Yawn

    “If it does become the case that they’re dealing with their primary inbox and going to their promotional messages at a later time, it does heighten the importance of having emails that adapt to the predicament”

    The Magill Report - June 4th, 2013

  • Funded in the Alley– Vivek Sharma, CEO and Co-Founder of Movable Ink

    “After a year-long search we found a formula that worked (right product + customer acquisition channel + right positioning) and our growth began to take off.”

    AlleyWatch - May 15th, 2013

  • Movable Ink Gets $11 Million Series B Led By Intel Capital For Real-Time Email Marketing Tech

    “The funding, which serves as Movable Ink’s Series B, was led by Intel Capital with the participation of previous investors Contour Venture Partners, Metamorphic Ventures, ff Ventures, Silicon Valley Bank, and Wilson Sonsini Goodrich & Rosati. This round was significantly more sizable than the $1.3 million Series A it launched with back in 2011, bringing Movable Ink’s total VC investment to $12.3 million.”

    TechCrunch - May 8th, 2013

  • Movable Ink goes big on “live” email marketing with $11 million Series B

    “...the company’s sales have continued to climb, adding 60 large enterprise clients in 2012 and growing bookings by 100 percent for the last five consecutive quarters.”

    PandoDaily - May 8th, 2013

  • Magic Email Startup Movable Ink Raises $11 Million After Growing Revenue From $2,000 To Multiple Millions

    “If you look beyond the over-hyped, revenue-less startups in New York, you'll find other entrepreneurs who are quiet and heads-down, creating real businesses. One of those entrepreneurs is Vivek Sharma. After a year of tremendous growth, investors have rewarded his company, Movable Ink, handsomely with an $11 million Series B round led by Intel Capital.”

    Business Insider - May 8th, 2013

  • Shock Study Reveals 69 Percent Email Opens On Mobile

    “Almost 70 percent of emails in a March study of big-brand, business-to-consumer messages were opened on smart phones or tablets, according to just-released figures by Movable Ink. Close to 60 percent of big-brand emails were opened on smart phones, according to Movable Ink.”

    The Magill Report - April 23rd, 2013

  • Movable Ink Appoints Industry Expert Matthew Potter as VP of UK and EMEA

    “Movable Ink, the leading provider of Agile Email Marketing technology, today announced that industry expert Matthew Potter has joined the company as its Vice President of UK and EMEA. Based in London, Potter is charged with leading Movable Ink’s growth in the region through strategic sales, partnership, and customer success initiatives.”

    San Francisco Chronicle - April 22nd, 2013

  • The Future of the New Inbox

    “New email-focused business models lead to where email is going. The daily deal companies have generated further awareness for email's clout, but companies like LiveIntent, Movable Ink, Only Influencers, and dozens of hyper-focused agencies have emerged to capitalize on email's staying power as the stickiest of all web apps...”

    ClickZ - April 18th, 2013

  • Digital's Next Wave: Hyper-Personalization

    “Movable Ink, a real-time marketing company, delivers personalized experiences via e-mail and has worked with companies like American Eagle Outfitters, Bonobos, Finish Line and Lilly Pulitzer.”

    Women's Wear Daily - April 15th, 2013

  • Video in Email, Take Three

    “Over the last year, we have seen video in email make a comeback in a major way, with brands like Sony, Foot Locker (all clients) and many others producing elegant examples. What’s making today’s video-emails possible? The answer is HTML5, and the massive popularity of the email clients that support it.”

    MediaPost - March 20th, 2013

  • Aussie marketers ‘wasting’ email medium with one in five emails going missing

    “... technologies such as movable ink which updates after the email is sent or critical email messaging will change the way the medium is used.”

    Mumbrella - February 27th, 2013

  • Coming to an Inbox Near You!

    “HTML5 has changed email marketing forever! Bold statement but let’s take a look at the evidence and let you decide for yourself... let’s look at a few examples from Movable Ink which highlight the possibilities.”

    Inbox Warriors - February 6th, 2013

  • Realizing Agile Email Marketing: The Future of Video, Content, and Context

    “In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as "agile email marketing." Agile email marketing is different than the current waterfall process of email marketing campaign production... The agile approach is centered around the subscriber including up-to-the-minute contextual information, such as their location, time of day, and device. ”

    ClickZ - January 28th, 2013

  • New Trends and New Norms in 2013

    “Another game-changing email experience shift will come from the increasingly intelligent, increasingly automated content engines that match individual user behavior and device-specific data with relevant offers and communication. Companies like Moveable Ink are using what they learn about subscribers – what they’ve responded to, where they are, what kind of devices they’re using – to create truly personalized email experiences.”

    MediaPost - January 16th, 2013

  • Email Marketing Will Never Die So We May As Well Make it Smarter

    “[Movable Ink] has grown 219 percent in bookings quarter-to-quarter, going from from 37 million emails at the end of 2011 to more than 1.4 billion in 2012, adding 60 large enterprise clients including American Eagle Outfitters, Disney, Express, Finish Line, and General Motors.”

    PandoDaily - January 8th, 2013

  • Bonobos shows the power of integrating social and email

    “Most email marketers don't get email-social integration, and most of them approach it backwards. You'll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of "real-time" content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.”

    eConsultancy - December 12th, 2012

  • New Technology Offers Glimpses Into Future of the Inbox

    “The inbox of the future is a consumer’s dream -- and also a marketer’s... there are specific, technical innovations -- some already in use -- that promise to revolutionize the inbox and make consumers fall in love with email all over again.”

    MediaPost - October 24th, 2012

  • Category winners of Electric Ireland Spark of Genius Competition announced

    “The four category winners have been announced in the Electric Ireland Spark of Genius Competition taking place as part of the Web Summit. Tjobs SA, Movable Ink, Ovelin and Social Fortress were presented with trophies on the main stage at 9am as recognition for being the leaders in their respective categories - Mobile, Social, Consumer and Enterprise. ”

    Business & Leadership - October 18th, 2012

  • Taking Your Email on the Road

    “Email is an integral and important channel to most every marketer's communication mix. It's an effective, relevant, and timely way to message to customers far and wide - and since its mass marketing application took off 15-ish years ago, not too much has changed. Some of the lack of innovation here is due to the limitations put on the capabilities of the email itself by the inbox provider, and some of it is a lack of motivation by the marketer to change it. After all, if it ain't broke…”

    ClickZ - October 16th, 2012

  • More New Metrics You'll Be Using In 2013

    “In a recent article, my fellow MediaPost Email Insider columnist George Bilbrey took a look into the future of email marketing analytics and described three new metrics that he thinks practitioners will use in 2013. While I agree that a sea change in email measurement is coming, I believe there are far more than three new metrics that marketers will find invaluable in the months ahead. ”

    MediaPost - October 2nd, 2012

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