News

  • 10 Email Marketing Musts

    “'Email on the mobile phone is not at all the same as it is on the desktop in terms of how likely a consumer is to respond to it.'”

    Direct Marketing News - December 30th, 2013

  • Did Google Just Gift Email Marketers Another Lump of Coal?

    “Email marketing vendor Movable Ink said the image-loading change began rolling out late last week and has taken an early look at its impact.”

    AdAge - December 13th, 2013

  • Gmail Shows Images By Default

    “Email marketing firm Movable Ink noticed the changes to the way Gmail handles images last week and analyzed the effect of the changes on email recipients. The firm said in a blog post on Tuesday that somewhere between 2% and 5% of the typical business-to-consumer email marketer's subscriber list will be affected by the changes.”

    InformationWeek - December 12th, 2013

  • One Email That Packs the Punch of Three

    “Which is why Best of the Best teamed up with agile email marketing company Movable Ink to launch the 'Hold onto this email' campaign, an initiative that flips the script on the conventional wisdom that an email message has to be at the top of the inbox to make an impact.”

    Direct Marketing News - December 9th, 2013

  • Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Biggest Day Of The Year

    “Email marketing firm Movable Ink has released new data around this year’s Black Friday and Cyber Monday email consumption, revealing 38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates.”

    Marketing Land - December 5th, 2013

  • Email Marketing: How to Make Your Business Buzzworthy

    “'Dollar for dollar, out of all of the digital channels available to retailers, email simply performs the best,' Sharma said. 'It is incredibly effective.'”

    Fox Business - December 4th, 2013

  • RadioShack's Holiday Emails Will Change in Real Time

    “The electronics retailer will use Movable Ink's technology that allows marketers to set time parameters on emails, so the content changes according to what time of day they are opened.”

    Adweek - November 27th, 2013

  • A Look at the Next Generation of Email Marketing

    “Movable Ink CEO Vivek Sharma discusses digital consumerism with Jon Erlichman on Bloomberg Television's 'Bloomberg West.'”

    Bloomberg - November 22nd, 2013

  • Studies Predict A Mobile 2013 Shopping Season

    “When looking to reach these mobile consumers, e-mail marketing firm, Movable Ink, conducted a study to see which platform was used by the most responsive consumers.”

    Forbes - November 14th, 2013

  • Not all Mobile Emails Are Created Equal

    “Smartphones and tablets accounted for 61% of marketing emails opens this past quarter while desktop made up 39%, according to the “U.S. Consumer Device Preference Report: Q3 2013” by email marketing technology provider Movable Ink. ”

    Direct Marketing News - November 5th, 2013

  • Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

    “A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet.”

    Marketing Land - November 1st, 2013

  • Send Those Branded Emails To Apple Devices

    “The firm's U.S. Consumer Device Preference Report says consumers are 15 times more likely to open brand emails on an iPad than on an Android tablet.”

    MediaPost - October 31st, 2013

  • Apple iPhones, iPads Opened 50 Percent of Q3 Emails: Report

    “A new study from email marketing technology provider Movable Ink found that during the last quarter, nearly 40 percent of emails were opened on a desktop, while 50 percent were opened on an Apple smartphone or tablet, and just 10 percent were opened on an Android smartphone or tablet.”

    eWEEK - October 31st, 2013

  • 61% of Email Opens Take Place on Phone or Tablet: Movable Ink

    “Consumers are 15 times more likely to open brand emails on an iPad than on an Android tablet, according to a new report from email services provider Movable Ink.”

    MediaPost - October 30th, 2013

  • 33 Great Apps And Tools For Marketing Professionals

    “Movable Ink: Send email newsletters that include dynamic content.”

    Forbes - October 9th, 2013

  • Why Your Email Marketing Campaign Should Focus On Mobile First

    “The bigger finding in the Movable Ink report is that 62% of e-mails were opened on mobile devices, which includes smartphones (48.07%) and tablets (13.79%), while desktops accounted for only 38%. Again, demonstrating the proliferation of mobile e-mail penetration.”

    Forbes - September 20th, 2013

  • How Do Consumers Feel About Gmail Tabs?

    “'For most consumers, this is a welcome change,' says Movable Ink VP of Marketing Jordan Cohen. 'That's my takeaway from listening to multiple social channels.' Several studies corroborate Cohen's opinion.”

    ClickZ - September 10th, 2013

  • Google did for junk mail what TiVo did for ads

    “'People who liked marketing mail still like it and will still find it.'”

    MarketWatch - August 20th, 2013

  • Apple mobile devices log email open advantage

    “According to Movable's 'U.S. Consumer Device Preference Report, Q2 2013,' Apple's iPhone accounted for 38.5% of email opens in the second quarter of the year.”

    BtoB Online - August 19th, 2013

  • Did the Gmail Tabbed Inbox Reinvent Email Marketing?

    “Gmail’s changes will reinvent email as an agile marketing channel, with content personalized to each recipient regardless of when, where, or which devices they are using to interact with it.”

    Chief Marketer - August 19th, 2013

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