News

  • Why Your Email Marketing Campaign Should Focus On Mobile First

    “The bigger finding in the Movable Ink report is that 62% of e-mails were opened on mobile devices, which includes smartphones (48.07%) and tablets (13.79%), while desktops accounted for only 38%. Again, demonstrating the proliferation of mobile e-mail penetration.”

    Forbes - September 20th, 2013

  • How Do Consumers Feel About Gmail Tabs?

    “'For most consumers, this is a welcome change,' says Movable Ink VP of Marketing Jordan Cohen. 'That's my takeaway from listening to multiple social channels.' Several studies corroborate Cohen's opinion.”

    ClickZ - September 10th, 2013

  • Google did for junk mail what TiVo did for ads

    “'People who liked marketing mail still like it and will still find it.'”

    MarketWatch - August 20th, 2013

  • Apple mobile devices log email open advantage

    “According to Movable's 'U.S. Consumer Device Preference Report, Q2 2013,' Apple's iPhone accounted for 38.5% of email opens in the second quarter of the year.”

    BtoB Online - August 19th, 2013

  • Did the Gmail Tabbed Inbox Reinvent Email Marketing?

    “Gmail’s changes will reinvent email as an agile marketing channel, with content personalized to each recipient regardless of when, where, or which devices they are using to interact with it.”

    Chief Marketer - August 19th, 2013

  • Did Google’s New Inbox Just Kill Email Marketing?

    “The emphasis on timeliness in email marketing is not new, but the technology to swap out content at the moment of each recipient’s open is. With agile email marketing technology, content within emails can be dynamically changed based on when, where, and how recipients open and interact with messages.”

    MarketingProfs - August 16th, 2013

  • Movable Ink: Real-Time, Personalized and Tested Email Marketing

    “With Movable Ink’s platform, email becomes agile and responsive in real-time. Their Agile Email Marketing platform gives you the ability to dynamically change messages in the inbox after they’ve already been sent, maximizing relevancy, engagement, and the return on investment.”

    The Marketing Technology Blog - August 16th, 2013

  • How Long do Mobile Owners Spend Reading the B2C Emails They Open?

    “Movable Ink has released a 'Q2 2013 US Consumer Device Preferences Report' examining the devices consumers are using to read their emails.”

    MarketingCharts - August 16th, 2013

  • Are You a Subscription Email Offender?

    “Jordan Cohen, vice president of marketing for Movable Ink, says unsubscribing should take 'as few clicks as possible,' since you're paying to send those e-mails.”

    Inc. - August 15th, 2013

  • re: Email Opens—iPhone Eats Android's Lunch

    “According to research released by email marketing technology company Movable Ink examining U.S. consumer device preference, 38.5% of the total number of email opens in Q2 2013 happened on an iPhone, compared to just 9.3% on Android phones.”

    Direct Marketing News - August 14th, 2013

  • Gmail's Redesign Not the End of Email Marketing

    “Companies like Movable Ink specialize in changing the body of an email based on when and where it was opened. If the sale is over, it could swap out the message with one promoting clearance items.”

    AdAge - August 10th, 2013

  • What Gmail’s New Tabbed Inbox Means for Email Marketers and How They Must Respond

    “Email marketers will have to evolve and get more creative about sending email campaigns that people proactively look for in their inboxes, and ‘the survival of the fittest’ will separate tomorrow’s email marketing winners from the losers.”

    DM Confidential - August 7th, 2013

  • 4 Cool Tech Startups That Promise to Tame Your Inbox

    “Movable Ink promises the unthinkable: an email that never goes stale, is always timely and forever relevant. It is email marketing at its best, and it could very well be the future of email.”

    BusinessBee - August 5th, 2013

  • Coping With The New Gmail Inbox

    “By dynamically swapping out email content at the moment of each recipient’s open, marketers can ensure that their consumers see alternate offers when One Day Only sales pass their customers by, and see new, available inventory when originally promoted inventory sells out.”

    MediaPost - July 24th, 2013

  • Gmail Inbox revamp spells trouble for time-sensitive mobile offers

    “Using Movable Ink’s technology, marketers can still send a message about a limited-time offer and dynamically swap out the message for anyone missing it with a new message explaining that the offer has expired and including details about another item that is on sale.”

    Mobile Marketer - July 23rd, 2013

  • Is Gmail's New Inbox an Email Marketing Killer?

    “'While it's still too early to assess the impact of being placed in the Promotions folder on open rates, what is almost certain to change is when consumers open marketers' emails,' says Jordan Cohen, vice president of marketing at Movable Ink.”

    eContent - July 19th, 2013

  • Movable Ink Taps Jason Valdina as VP of Product

    “Movable Ink, an email marketing tech company, today announced the appointment of Jason Valdina as vice president of product.”

    MediaPost - July 9th, 2013

  • How to Break Into Ad Tech

    “You have to be very adaptable, personalized, and engage with your customers on a one-to-one basis.”

    Entrepreneur.com - June 21st, 2013

  • A Zone Offense Raises E-mail Click-Through Rates for Finish Line

    “Movable Ink pays for itself several times over each month.”

    Internet Retailer - June 20th, 2013

  • Startups Bring Big-Data Spin to Ads

    “Vivek Sharma's company, Movable Ink, allows advertisers to send emails with content that will change, based on when the consumer opens the email, or where the person is shopping. ”

    Entrepreneur.com - June 13th, 2013

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