News

  • The Power of Doing Something Meaningful with Vivek Sharma, CEO of Movable Ink

    “The world is peppered with insanely large problems. And while many try to address those problems with conventional remedies, the entrepreneur will reframe the problem.”

    The Huffington Post - June 15th, 2015

  • Brands Failing to Optimise Emails for Mobile Devices

    “New research reveals that although 71% of marketing emails are opened on a mobile device, people are more likely to make a purchase from their desktop. Brands need to think about the post-click experience to help drive sales on mobile.”

    MarketingWeek - June 11th, 2015

  • Email Opens, Conversions, and Read Times by Device Type

    “Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink. The report was based on data from 1.2 billion email opens that occurred between January and March 2015 in the United States. ”

    MarketingProfs - May 27th, 2015

  • 5 Killer Instagram Marketing Strategies You Need to Know

    “Ignore Instagram at your own peril. Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.”

    Adweek - May 26th, 2015

  • Movable Ink and (RED) Partner for Storytelling that Inspires

    “Telling effective stories, which is one of the most effective ways for nonprofits to mobilize advocates, can be challenging when forced to do more with less. In that spirit, we’re excited to announce that Movable Ink is teaming up with (RED), the AIDS organization founded in 2006 by Bono and Bobby Shriver.”

    Movable Ink Blog - May 26th, 2015

  • Mobile Email Conversions Reach A Tipping Point

    “As more consumers use smartphones and tablets, it is inevitable that mobile email open rates also increase. For some, it is quicker and more hassle free to quickly sift through emails and delete them on a more compact screen. ”

    Retail TouchPoints - May 19th, 2015

  • Context: the Future of Digital Marketing Performance

    “For years, the marketing industry - from practitioners to software providers - have trumpeted how far the craft has come since the days of print and TV ads. While digital tools and tactics have evolved, many marketers continue to take their customers out of context.”

    PerformanceIN - May 14th, 2015

  • Has the time come for marketers to abandon campaigns and focus on customers?

    “All marketers claim their efforts are customer-centric. After all, if companies aren’t squarely focused on customers, what on earth are they doing? Truth be told, many are unknowingly spinning their wheels, stuck in campaign mode.”

    The Drum - May 14th, 2015

  • Movable Ink, Olapic Partner To Bring Real-Time UGC To Email Ads

    “Movable Ink, an email marketing tech company, and Olapic, a marketing tech company that pulls images from social media to create sponsored ads, on Tuesday announced a partnership and platform integration.”

    MediaPost - May 12th, 2015

  • Best Advice I Ever Got

    “It wasn't one of those aha! moments in which a manager said, "Hey, I've got some advice for you." This "advice" was simply baked into the company culture, from the founder to the custodian. The environment was competitive, challenging, and electric.”

    Inc.com - May 8th, 2015

  • New Research From Movable Ink Shows Mobile Conversions From Email Surpass Desktop in Q1 2015

    “The Q1 2015 report shows that iPhones alone account for 31% of email conversions and continue to gain on desktop, which makes up 37%. Combined mobile (iPhone, Android and tablets) account for 63% of conversions, but Android lags at 18%. The Q1 report also broke down email opens by device, time of day, industry vertical and geography, as well as the length of time consumers read an email per device.”

    - May 6th, 2015

  • Olapic Partners With Movable Ink to Bring Consumer-Generated Photos to Email Marketing Campaigns

    “Olapic, the leading visual marketing platform and Movable Ink, the contextual content engine for innovative email marketers, today announced a strategic partnership and platform integration. The partnership will allow marketers to integrate relevant consumer-generated photos into email campaigns in real-time based on targeting capabilities such as device, location, social context, time and weather.”

    Market Wired - May 2nd, 2015

  • Movable Ink Announces Two Key Executive Hires

    “Movable Ink, the contextual experience engine for innovative email marketers, today announced the recent additions of Miles Williams as Chief Marketing Officer and Matthew Smith as Vice President of Product to support and accelerate the company’s rapid growth.”

    Virtual Strategy Magazine - April 27th, 2015

  • The 35 Hottest Startups in New York

    “New York is quickly catching up to Silicon Valley in the startup world. While tech and Silicon Valley took a huge lead early on New York is creating extraordinary startups that are not only in tech, but also in many other top industries. Spring is here, New York is warming up and hot on the heels of Silicon Valley.”

    Symmetry50 - April 21st, 2015

  • 5 Tech Solutions to Boost Your Marketing Efforts

    “Technology is a tool that can help amplify your company’s marketing efforts. During your early startup phase, it’s probably best to keep it simple and stick to the basics. But once you’ve hit your stride, you should start looking for ways to use technology to automate processes, improve your efficiency, and help you learn more about your clients.”

    Tech.co - April 12th, 2015

  • An Interview with Vivek Sharma – CEO of Movable Ink

    “The biggest advice I’d give is to make sure that you’re 100 percent aligned with your co-founder on how far you are committed. Also, be brutally honest with yourself about what’s working and what’s not, and iterate fast. Don’t lie to yourself because the market will expose you.”

    IdeaMensch - February 19th, 2015

  • What's Hot in Email Marketing?

    “Imagine what you would do if you could target, segment, and adapt every email to every recipient when they open a message. Finally, there is real innovation happening in email marketing and one of the biggest breakthroughs real-time responsive content—has given email marketers the ability to select and optimize the content of every message at the moment it’s opened instead of locking it in before an email is sent.”

    Direct Marketing News - October 28th, 2014

  • The Top One Hundred Startups in Manhattan

    “#34 MOVABLE INK: Movable Ink is a revolution in email marketing. They make campaigns relevant to each recipient's current time, location, device - even the weather.”

    Symmetry50 - October 15th, 2014

  • Mail Broken: New York's Movable Ink is transforming the typical email marketing blast

    “New York’s Movable Ink takes static email marketing and transforms it into dynamic, personalized content, working with companies like Comedy Central, EA, and Sony.”

    Wakefield - October 15th, 2014

  • 65% of Email is Now Mobile According To @SendGrid

    “According to data from the U.S. Consumer Device Preference Report from Movable Ink, 65% of email is now being accessed via mobile devices in the US. As a result, email is becoming an important tool for customer engagement via mobile devices.”

    SYS-CON Media - October 7th, 2014

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