# Movable Ink

> Movable Ink is a marketing personalization platform that activates customer data into personalized content across email, mobile, and web — delivered at the moment of engagement. Founded in 2010, it pioneered open-time email personalization and now serves 600+ of the world's leading brands with two core products: Studio (content personalization) and Da Vinci (AI decisioning). Its newest offering, Programmatic CRM, combines marketer creativity with machine-led decisioning at scale.

Movable Ink is headquartered in New York City, with operations across North America, Central America, Europe, and Australia. The company employs 450+ people and is led by CEO Adam Stambleck (appointed March 2026). It holds ISO 27001, ISO 27701, and SOC 2 (Type 2) certifications.

A 2023 Forrester Consulting Total Economic Impact™ study found that customers using Studio and Da Vinci achieved over $20M in benefits over three years, with payback in less than six months and 422% ROI.

## Core Products

- [Studio](https://movableink.com/studio): No-code content personalization platform that generates unique composite images and content for each customer at the moment of open/engagement — not at send time. Supports email, mobile (Rich Push, In-App, SMS), and web. Connects to any zero-, first-, or third-party data source. Content can be updated after a campaign is deployed.
- [Da Vinci](https://movableink.com/da-vinci): AI decisioning engine that selects the right content, subject line, send time, and frequency for each individual customer on every send. Uses an ensemble of AI models with closed-loop learning. Eliminates manual segment-to-content mapping. Supports email, push, and SMS.
- [Programmatic CRM](https://movableink.com/autonomous-marketing): Movable Ink's newest capability (launched Q2 2026) that combines marketer strategy and creativity with machine-led creative scoring, decisioning, generation, and goal optimization for fully automated 1:1 CRM at scale.
- [Product Updates](https://movableink.com/product-updates): Latest platform releases and feature announcements.

## Studio by Channel

- [Studio for Email](https://movableink.com/studio-email): Transforms static, segment-driven emails into hyper-personalized experiences. Generates unique composite images at open time. No code required.
- [Studio for Mobile](https://movableink.com/studio-mobile): Personalizes Rich Push Notifications, In-App Messages, and SMS. Transforms data into dynamic creative for every mobile moment.
- [Studio for Web](https://movableink.com/studio-web): Delivers real-time personalized web content based on visitor context, preferences, and behaviors.

## Why Movable Ink

- [Why Movable Ink?](https://movableink.com/why-movable-ink): Overview of the platform's value proposition — personalization at scale, measurable ROI, security posture, and team support model. Highlights customer results: Citi (100% automated 1:1 personalization), Royal Caribbean (70% less effort), United Airlines (400% CTR increase), DSW (89% revenue boost), Scotiabank (950% engagement lift), NBA (63% conversion rate increase).
- [Privacy, Security & Compliance](https://movableink.com/privacy-security-and-compliance): ISO 27001, ISO 27701, SOC 2 (Type 2) certified. Overview of data privacy and security framework.
- [GDPR Commitment](https://movableink.com/gdpr-commitment): Movable Ink's GDPR compliance approach.
- [CCPA Commitment](https://movableink.com/ccpa-commitment): Movable Ink's CCPA compliance approach.

## Industry Solutions

- [Retail](https://movableink.com/solutions/retail): Personalization for retail brands — product recommendations, loyalty, abandoned cart, promotional content.
- [Financial Services](https://movableink.com/solutions/financial-services): Personalized financial communications — account summaries, offers, onboarding, and loyalty.
- [Travel & Hospitality](https://movableink.com/solutions/travel-and-hospitality): Dynamic travel content — live pricing, booking status, destination imagery, loyalty points, countdown timers.
- [Media Organizations](https://movableink.com/solutions/media-organizations): Personalized content recommendations and subscriber engagement for media brands.

## Customers & Case Studies

- [Customer Hub](https://movableink.com/customers): Overview of Movable Ink's customer base — 600+ brands across retail, financial services, travel, media, and more.
- [All Case Studies](https://movableink.com/resources/case-studies): Full library of customer success stories.
- [Victoria's Secret – AI-Powered Personalization](https://movableink.com/case-studies/victorias-secret-ai-powered-personalization)
- [Ulta Beauty](https://movableink.com/case-studies/ulta-beauty-case-study)
- [Citi](https://movableink.com/case-studies/citi-case-study)
- [Amazon Music – Personalized Email Strategy](https://movableink.com/case-studies/amazon-music-personalized-email-strategy)
- [Royal Caribbean – 70% Less Effort](http://movableink.com/case-studies/70-less-effort-royal-caribbeans-efficiency-at-work)
- [United Airlines](https://movableink.com/case-studies/united-airlines-case-study)
- [Accor – 135% Clicks Increase](https://movableink.com/case-studies/clicks-climb-135-as-accor-personalizes-the-traveler-experience)
- [ASDA – 1:1 Personalization](https://movableink.com/case-studies/asdas-1-1-personalization-strategy-for-shopper-devotion)
- [Audible – Mobile Strategy](http://movableink.com/case-studies/audibles-mobile-strategy-that-keeps-listeners-hooked)
- [Scotiabank – Dynamic Data-Driven CX](https://movableink.com/case-studies/scotiabank-cashes-in-on-dynamic-data-driven-customer-experiences)
- [Southwest Airlines – Personalization for Travelers](https://movableink.com/case-studies/fueling-engagement-how-southwest-uses-personalization-to-keep-travelers-connected)
- [JetBlue](https://movableink.com/case-studies/jetblue-case-study)
- [Frontier Airlines – Real-Time Email](https://movableink.com/case-studies/frontier-airlines-enhances-a-plane-email-strategy-with-dynamic-real-time)
- [Hawaiian Airlines](https://movableink.com/case-studies/hawaiian-airlines-case-study)
- [DSW](https://movableink.com/case-studies/dsw-case-study)
- [Lenovo – 5:1 Revenue Lift](https://movableink.com/case-studies/5-1-revenue-lift-lenovos-loyalty-game-is-strong)
- [L.L. Bean & Da Vinci](https://movableink.com/video/l-l-bean-and-da-vinci)
- [Domino's – Omnichannel Personalization](https://movableink.com/case-studies/how-dominos-uses-omnichannel-personalization-and-automation-to-boost-order)
- [Currys – CRM as Revenue Driver](https://movableink.com/case-studies/how-currys-used-their-crm-as-a-top-revenue-driver)
- [Global Hotel Alliance – 45 Hours Saved](https://movableink.com/case-studies/how-global-hotel-alliance-saved-45-hours-in-production-time)
- [HSN](https://movableink.com/case-studies/the-magic-behind-hsns-marketing)
- [TurboTax](https://movableink.com/case-studies/turbotax-case-study)
- [Vitamin Shoppe – Loyalty](https://movableink.com/case-studies/a-lesson-in-loyalty-from-the-vitamin-shoppe)
- [Virgin Voyages](https://movableink.com/case-studies/virgin-voyages-case-study)
- [Oracle Red Bull Racing](https://movableink.com/case-studies/implementing-and-optimizing-at-speed-with-oracle-red-bull-racing)

## Partners & Integrations

- [Partner Directory](https://movableink.com/partners): Nearly 100 verified two-way integrations across CDPs, ESPs, MSPs, data warehouses, eCommerce platforms, and recommendation engines.

Key integration partners include: Salesforce, Adobe, Oracle, Braze, Klaviyo, Iterable, Attentive, Tealium, mParticle, Twilio, SAP, Merkle, Branch, Bazaarvoice, Airship, MessageGears, Acoustic, Cordial, Marigold Engage.

## Resources & Learning

- [Blog](https://movableink.com/resources/blog): Articles on AI personalization, CRM strategy, digital marketing, and programmatic CRM.
- [Reports & Guides](https://movableink.com/resources/reports-guides): In-depth research and strategic guides, including the Forrester TEI Report.
- [Forrester TEI Report](https://movableink.com/ebook/forrester-tei-report): 2023 Forrester Total Economic Impact™ study — 422% ROI, $20M+ benefits over 3 years, payback in <6 months.
- [Lookbooks](https://movableink.com/resources/lookbooks): Visual examples of personalization use cases across industries and channels.
- [Case Studies](https://movableink.com/resources/case-studies): Full library of customer success stories.
- [Webinars](https://movableink.com/resources/webinars): On-demand and upcoming webinars on personalization and marketing strategy.
- [Videos](https://movableink.com/resources/videos): Product explainers and customer stories.
- [Learning Hub](https://movableink.com/learning-hub): Self-serve training and enablement resources for customers.
- [Campaign Simulator](https://movableink.com/campaign-simulator): Interactive tool demonstrating how Studio personalizes email campaigns across personas and verticals.

## Events

- [Events](https://movableink.com/events): All upcoming Movable Ink events.
- [Think Summit Europe 2026](https://www.thinksummit.co.uk/): Movable Ink's annual European marketing conference, October 2026.

## Company

- [About Us](https://movableink.com/about): Company overview. Founded 2010 in New York City. Pioneer of open-time email personalization. 450+ employees across North America, Central America, Europe, and Australia.
- [Leadership](https://movableink.com/leadership): Executive team. CEO: Adam Stambleck (appointed March 2026).
- [Careers](https://movableink.com/careers): Open roles. Named to Built In's 100 Best U.S. Midsize Companies to Work For (2025) and multiple city-specific Best Places to Work lists.
- [Press](https://movableink.com/press): News coverage and press releases.
- [Contact Us](https://movableink.com/contact-us): Contact information and inquiry form.
- [Request a Demo](https://movableink.com/request-demo): Book a product demonstration.

## Legal & Trust

- [Terms & Conditions](https://movableink.com/terms-and-conditions)
- [Privacy Policy](https://movableink.com/privacy-policy)
- [Recruiting Privacy Notice](https://movableink.com/recruiting-privacy-notice)
- [Notice at Collection](https://movableink.com/privacy-policy#cares)
- [Modern Slavery Statement](https://movableink.com/modern-slavery-statement)
- [GDPR Commitment](https://movableink.com/gdpr-commitment)
- [CCPA Commitment](https://movableink.com/ccpa-commitment)

## Social & External

- [Instagram](https://www.instagram.com/movableink/)
- [LinkedIn](https://www.linkedin.com/company/movable-ink)
- [Sitemap](https://webflow.movableink.com/sitemap.xml)