HotelTonight needed a way to drive engagement, collect demographic information about their users, and create delightful experiences in their holiday email.
HotelTonight included live and progressive polling in their campaign that asked their subscribers how they would use HotelTonight. Now the brand has valuable data they can use to create user personas and deliver better content that caters specifically to their subscribers’ needs.
- 44% of users were engaged with the email for 15+ seconds
Thanks to live and progressive polling, we can better cater our messaging to our customers’ travel needs. We’ve added this functionality to our welcome series to collect valuable data sooner in the customer lifecycle.
Katie White, CRM Manager, HotelTonight