Victra’s earliest email campaigns were generic promotions. In 2018, they decided to level-up the experiences they served their customers by sending them more relevant email content.
Victra turned to Persado for subject line optimization with the goal of driving email opens, and Movable Ink for visual experiences with the goal of driving clicks and engagement. They added device detection, live social feeds, and location targeting to their emails using Movable Ink to create more relevant experiences for their customers.
200-300% higher engagement with device detection versus no detection
We’re taking the concept of customizing the message for the guest to infinity and beyond. In doing that, we’re being so much more personalized and responsive to our guests.
Nicholas Metcalfe, Vice President of Marketing and CRM, Victra