StreetEasy wanted to increase engagement with their agent audience by creating a visually-rich overview of their activity from the past year. The email would need to be easily shareable so that agents could share their activity with others via social media.
Using Movable Ink, StreetEasy created a highly personalized data visualization for each agent’s year-in-review statement. The email deep-links to Twitter, so agents could tell the world how many clients they had reached that year.
1.5x lift in CTR
StreetEasy’s campaign saw a 1.5x lift in CTR and generated a ton of social media buzz – other agents wanted to know how they could get their very own personalized year-in-review!