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To remain innovative, ADT created their Pulse Monthly Usage Statement email with the goal of encouraging customers early in their lifecycle to increase their usage of their ADT alarm system.


Thanks to Movable Ink, ADT was able to easily use their data to power a set of personalized and compelling visuals. The email displayed how many times a user armed and disarmed their system, and compared those stats with the stats of other users. At the bottom, it showed customers tips for increasing their usage.


  • 82% of ADT’s customers said the email was helpful
  • 3x lift in open rates
Movable Ink was key for the launch of this email. Their ability to provide real-time dynamic content helped ADT facilitate a more personalized, engaging, and content rich email. Without Movable Ink, this email would not be possible.

Marissa Schults, Sr. Customer Experience Specialist, ADT


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