Detroit Pistons

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Challenge

Palace Sports & Entertainment wanted to bring each Pistons game live to its audience with real-time scores and live stats for three different time buckets: before the game, during the game, and after the game.

Solution

Using Movable Ink, they were able to create a highly visual email that provided useful game-day information with live traffic, onsite merchandise offerings, upcoming Pistons games, and targeted mobile messaging.

Results

  • 18% increase in click-through rate
  • 45% increase in engagement time
  • 49% increase in mobile engagement
The Pistons Interactive Gameday Guide was a tremendous success, and the live dynamic content we pulled into the emails using Movable Ink’s technology generated such outstanding results that we’ve expanded this strategy to pre-event emails for our other entertainment venues.

Mike Donnay, VP of Brand Networks, Palace Sports and Entertainment

Pistons

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