Detroit Pistons

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Challenge

Palace Sports & Entertainment wanted to bring each Pistons game live to its audience with real-time scores and live stats for three different time buckets: before the game, during the game, and after the game.

Solution

The email provided useful game-day information with live traffic, onsite merchandise offerings, upcoming Pistons games, and targeted mobile messaging.

Results

  • 18% increase in click-through rate
  • 45% increase in engagement time
  • 49% increase in mobile engagement
The Pistons Interactive Gameday Guide was a tremendous success, and the live dynamic content we pulled into the emails using Movable Ink’s technology generated such outstanding results that we’ve expanded this strategy to pre-event emails for our other entertainment venues,” said Jason Scott, eMarketing Manager for Palace Sports and Entertainment. “It’s great to see that this campaign continues to receive recognition within the email marketing space and digital marketing community at large.
Pistons

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