San Franscisco 49ers

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The San Francisco 49ers wanted to promote in-store purchases to a subset of customers who were in close proximity to its Santa Clara and San Francisco Union Square team stores.


The 49ers used Movable Ink to insert a geo-targeted scratch-off offer into its Black Friday email. Instead of extending the offer to every email recipient, the scratch-off only appeared to subscribers who were within 5 miles of a team store. Thanks to the exclusivity of the email promotion and the surprise element of the scratch-off, the 49ers tripled their Black Friday sales and drove foot traffic like they’ve never seen before.


  • 50% open rates
  • 12% reopens
  • 2% lift in CTR
This campaign had one of the highest engagement rates we’ve seen from any retail email sent this season.

Karen Song, Sr. Manager Digital Marketing, San Francisco 49ers


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