San Franscisco 49ers

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Challenge

The San Francisco 49ers wanted to promote in-store purchases to a subset of customers who were in close proximity to its Santa Clara and San Francisco Union Square team stores.

Solution

The 49ers used Movable Ink to insert a geo-targeted scratch-off offer into its Black Friday email. Instead of extending the offer to every email recipient, the scratch-off only appeared to subscribers who were within 5 miles of a team store. Thanks to the exclusivity of the email promotion and the surprise element of the scratch-off, the 49ers tripled their Black Friday sales and drove foot traffic like they’ve never seen before.

Results

  • 50% open rates
  • 12% reopens
  • 2% lift in CTR
This campaign had one of the highest engagement rates we’ve seen from any retail email sent this season.

Karen Song, Sr. Manager Digital Marketing, San Francisco 49ers

49ers

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