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Upscale retailer Bloomingdale’s wanted to give their customers an up-to-the-minute look at their newest product arrivals, but curating those products manually for each send would be highly manual and time consuming.


Bloomingdales used Movable Ink to power “What’s New Wednesday,” an ongoing campaign that showcases their latest products in their Men’s, Women’s, and Home departments. The campaign uses Movable Ink’s web crop app to automatically pull in the newest products from their website, saving the email team time and resources.


The result was a streamlined workflow for the Bloomingdale’s team and a best-in-class experience for customers.

No matter when our customers open their email, they are up-to-date on the latest products. Content automation allows for reduced production and QA time, giving us more time to focus on delivering great experiences.

Lara-Katherine Alves, Email Manager, Bloomingdale’s


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