Humane Society

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Challenge

The Humane Society of the United States wanted to deliver an engaging visual experience to its supporters via email to drive donations and engagement.

Solution

Movable Ink enabled them to easily add a countdown timer to create a sense of urgency around the campaign, and a live Twitter feed to help get the word out via social media. Their subscribers responded warmly and help them double their donation goals.

Results

  • $200k in donations, doubling their donation goal
This was the first year we promoted #GivingTuesday in email, so we weren’t sure what to expect. We had a public goal of $100k and we ended up raising more than $200k, with email driving the majority of that revenue. We’re looking forward to building on this strong foundation with Movable Ink!

Heather Gorn, Senior Manager Online Campaigns, The Humane Society of the United States

Humanesociety

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