Wallstreet Journal

← Client List

Challenge

Wall Street Journal needed a way to surprise and delight their loyal customers while driving signups to their newsletter.

Solution

Wall Street Journal created a personalized year-in-review campaign to capture the attention of their readers. This email was personalized with the number of articles each member read during the past year and their most-read section. In addition to leveraging customer data, the campaign promoted three unique newsletters.

Results

  • 5% lift in CTR
  • 3,279 newsletter signups
This email’s performance demonstrates the power and value of using data and personalization to drive engagement.

Anne Powell, Marketing Manager, Wall Street Journal

Wsj

Want to See Our Platform in Action?

Request a Demo