Challenge

Wall Street Journal needed a way to surprise and delight their loyal customers while driving signups to their newsletter.

Solution

Wall Street Journal created a personalized year-in-review campaign to capture the attention of their readers. This email was personalized with the number of articles each member read during the past year and their most-read section. In addition to leveraging customer data, the campaign promoted three unique newsletters.

Results

• 5% lift in CTR
• 3,279 newsletter signups

This email’s performance demonstrates the power and value of using data and personalization to drive engagement.

Anne Powell, Marketing Manager, Wall Street Journal