During a winter storm, Nickelodeon wanted to delight its subscribers by sending out snow day activity packs with personalized creative for the affected regions.
The team knew that a lot of parents would be looking for something to do with their children if they had the day off. Using weather data in conjunction with Movable Ink’s location-targeting and real-time content personalization capabilities, Nickelodeon was able to send out emails that changed according to the forecast at the moment of open. If it was snowing, the copy changed to display “It’s A Snow Day!”
- 75% lift in CTR
Movable Ink enabled Nickelodeon to take advantage of an excellent contextual marketing opportunity to build subscriber loyalty by using weather-targeting and email personalization to offer something of real and immediate value.