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Comcast wanted to use social proof to ramp up excitement around a new feature that allows any customer with a Netflix account to seamlessly access their entire Netflix library without switching inputs or devices.


Comcast used Movable Ink to add a live Twitter feed to their announcement email that pulled in live customers’ reactions that refreshed each time the email was opened.


Greater than 100% lift in engagement

Adding social proof to Comcast’s Netflix integration announcement email helped validate the value of using the new feature and dramatically increased engagement with the message.

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