Weight Watchers UK wanted to extend a limited-time offer to new members in a way that made them feel special. To make that happen, they would need to create a personalized campaign that made it easy for people to join.
With Movable Ink, they used image personalization in their email header image to include each recipient’s first name. They also optimized their call-to-action on the fly to ensure they were using language that resonated with their recipients (and drove them to click!). Finally, they used device targeting to promote the Weight Watchers mobile app.
The result was a dynamic campaign with personalized visuals that truly captured their subscriber’s attention.
Weight Watchers UK created a personalized campaign that truly resonated with their customers and drove memberships.