Dunkin’ Donuts wanted to create a uniquely visual campaign to celebrate its DD Perks members for their patronage over the past year.
The company paired member loyalty data, such as number of free beverages earned or favorite item purchased, with Movable Ink’s image personalization and data visualization capabilities to create a 1:1 personalized and highly visual email experience for every DD Perks member.
The campaign was a hit delivering a big lift in engagement and program awareness.
Not only did we see strong engagement with our DD Perks members with this email campaign, but also the conversation organically continued into the social space and drove positive sentiment around the DD Perks Rewards® Program as a whole across channels.
John Schue, Digital Marketing & Innovation, Dunkin' Brands