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Senior Director, Demand Generation

at Movable Ink (View all jobs)Remote
Customers don’t experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. The world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. Headquartered in New York City, Movable Ink and its more than 500 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.

Movable Ink is looking for a Senior Director, Demand Generation to help us accelerate our growth, build and manage a high-output Demand Generation team. The Senior Director will have a track record of successfully building a Demand Generation function that drives pipeline and ultimately revenue. They’ll have a strong understanding of all relevant acquisition channels and make decisions based on data and communicate this effectively to stakeholders. This role will partner closely with the strategy and sales teams and report to the VP, Marketing.

Responsibilities:

  • Build, lead, and grow a high-performing demand generation program that builds quality new business opportunities that contribute to our aggressive revenue goals.
  • Own strategy and reporting for Movable Ink’s global opportunity number
  • Define attribution models and measure key metrics to report across all programs and campaigns
  • Strategize and implement ROI efficient organic and paid promotional strategies
  • Execute multi-channel programs that include email, organic & paid social, display, content, and more.
  • Create, define and measure key metrics and measure those metrics across all programs and campaigns.

Qualifications:

  • 10+ years of demand generation experience, with a deep understanding of Inbound, Outbound and Account Based Marketing strategies
  • Proven experience building and scaling demand generation functions for global SaaS companies
  • A love of analytics and a proven track record of analyzing campaign performance and ROI, identifying actionable insights to achieve crucial metrics
  • Creative, and willing to be hands-on. This is both a strategic and a "doing" role with a highly collaborative team
  • Experience with core marketing technology products, specifically marketing automation, attribution, and ABM tools

Interview Process

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