With summer winding down, the holiday season will be here before you know it. That’s why it’s so important to get ahead of the game when it comes to planning your holiday email campaigns – particularly your Black Friday campaigns.
Why’s that? For starters, Black Friday 2016 sales crushed all kinds of records. Consumers spent more than $3.34 billion on Black Friday alone, equating to a 21.6% year-over-year jump in revenue.
It was a big day for mobile too. According to Email Marketing Daily, it was the “first day in retail history to drive more than one billion dollars in mobile revenue.” More consumers than ever before shopped via mobile, spending $1.2 billion.
For email marketers, this means that competition is fierce on Black Friday and throughout Cyber Week. No other time of year sees higher email volume, with brands promoting their best deals, often well before the holiday season begins.
Your Ultimate Guide to Black Friday Email Inspiration
One of the best ways to prepare is to learn from past trends and see how other brands have created successful Black Friday email campaigns. That’s why we teamed up with Iterable for our webinar, Your Ultimate Guide to Black Friday Email Inspiration.
You’ll see the results of Iterable’s study, their User Engagement Top 100 Report that took a close look at emails from 100 leading brands, along with recommendations for Black Friday and Cyber Week.
You’ll also see our full list of email conversion stats from Black Friday 2016 and Cyber Week 2016, and email examples from five brands that sent wining Black Friday campaigns.
Watch the full webinar recording below!
https://cdn02.brighttalk.com/core/asset/video/269625/mp4/640/video_1502991992.mp4