Where No Search Has Gone Before (Or Ever Can Go)

Blue Hornet’s Manny Ju writes a nuanced review of Movable Ink’s Local Maps feature. Enjoy! 


So let’s talk mobile email strategy now. Any brand having local outlets should consider Local Maps in their mobile email programs. Local search is one of the most widely used features on mobile handsets. MovableInk’s Local Maps takes the experience to a level that local search can never go. The web search experience is restricted because it cannot provide the same personalized experience that only email can. Only Local Maps can provide personalized “insider information” on points of interest that local search has no way of knowing.