In today’s era, visual is the language that moves people. But if the world is so visual, why isn’t marketing? We teamed up with Econsultancy to talk all about the martech disconnect and how marketers can free their data from silos to create intelligent creative with millions of unique creative variations as easily as a few. And if you missed the webinar, you’re in luck: you can watch the recording right here.
In this webinar, we’ll cover:
Why people respond more favourably to pictures and remember them far more reliably, and for longer, than words. As well as how brands can go beyond the basics of personalization and create visually compelling brand experiences across channels that are led by real-time data.
It’s time to pick individuals over segments
The webinar was presented by Liam Savage, Customer Marketing Specialist at Virgin Holidays, Craig Clayton, Director of Solutions Architecture at Movable Ink and Bola Awoniyi, Founder and Consultant of The Fluid Concept.