If you’re like many email marketers, you’re already planning for the busy holiday season.
Planning for Black Friday, Cyber Week, and the rest of the busy winter season typically begins during the summer months, and it often doesn’t end until after the new year.
There’s a lot at stake, especially for those looking to blow last year’s results out of the water. In 2017, shoppers spent a record-breaking $6.59 billion on Cyber Monday alone. That number will only grow over time.
A long-term, bullet-proof strategy will not only help you beat last year’s results, it’ll take those results well beyond Black Friday and Cyber Week.
But even with great planning, the winter season has its own unique challenges. For one, your customers’ buying behavior will change because they’re shopping for their friends and family and instead of themselves. The ability to pivot quickly to meet your customers’ needs will become more important now than any other time of year.
And don’t forget about the sheer volume of messages that your customers will receive. Only the most relevant, customer-focused messages will get noticed.
So what’s a marketer to do?
If you’re looking to level-up your Black Friday, Cyber Monday, and other holiday emails, we have just the webinar for you.
Join us for our annual Steal These Holiday Email Ideas Webinar on Wednesday, August 1st at 4pm EST.
- A holiday planning calendar just for email marketers
- New ways to leverage your customers’ behavior and data
- Inspiration for promoting one-off sales, in-store events, and more!