If you’re a marketer who works with a nonprofit, you know the struggle of finding creative new ways to drive donations – especially during the holiday season.
It’s a busy time for just about all nonprofits, especially with so many vying for those end of year donations.
And to further complicate things, the tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?
It’s not pretty.
In our upcoming webinar with Blue State Digital, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.
We’ll also show you real-life examples of how nonprofits are serving up fresh, innovative email content to keep their donators’ engagement during the most hectic time of year.
Can’t make the webinar? Register anyway, and we’ll email you the recording.