Financial services marketers are all too familiar with the steep cost of acquisition in their space. Companies are vying for customers with rich rewards and benefit offers. In this webinar, our Associate Director of Client Strategy, Jackie Mattia, will discuss proven strategies for activating customers in your early engagement plan.
Here’s what we’ll cover:
- Account setup, including enrollment in online accounts, mobile apps, alerts and more
- Benefits awareness and enrollment
- Card usage and rewards accrual
- How to scale personalized content across products and segments while maintaining brand consistency