Now that the dust has settled from Cyber Week 2018, we can take a look back on some the most impressive shopping stats of the season thus far.
According to Adobe, shoppers spent a record-breaking $7.9 billion on Cyber Monday online sales. That’s a 19.7% increase over 2017, making this year’s Cyber Monday the biggest day for online holiday shopping yet. For the first time, retailers saw more than half of their site visits (51.4%) come from mobile. Larger retailers also reported a 6% increase in conversion rates on smartphones, whereas smaller retailers saw higher conversions from their customers via desktop.
The tally so far for online sales in 2018? We’re looking at a $58.5 billion total in online sales, and that’s only from November 1st-26th. That’s nearly a 20% increase over 2017.
There are a lot of important lessons that digital marketers can learn from Cyber Week 2018 – and the holiday season isn’t over yet. It’s time to think about how you can keep your new customers engaged through the rest of the season and well into 2019.
So where do we even begin?
Movable Ink teamed up with BounceX to recap the biggest takeaways from Black Friday 2018. This is your chance to see some of the most successful holiday campaigns, learn why they were impactful, and find how your brand can iterate on your holiday success and activate your customers in the new year.
Join us for our live webcast, Black Friday Recap, on Thursday, December 6th at 2:00on EST and you’ll learn:
- How to sift through all the different kinds of intent your brand generates during November and December
- What made our favorite Cyber Week campaigns so successful.
- All the ways behavioral email and smart visual experiences can sustain your brand until well into January