Is it us, or does Cyber Week get bigger every year? Cyber Monday 2017 alone saw huge increases in consumer spend: shoppers spent $6.59 billion that day!
With so many conversions taking place online, it’s no secret that email marketers played a major role in driving sales throughout Cyber Week. Here at Movable Ink, we saw enormous lifts in impressions: we reached an all-time high of 500 billion impressions on Cyber Monday!
So you’re probably wondering: which were the top-performing, attention-grabbing email campaigns that stood out in the inbox during Cyber Week 2017?
In our recent webinar, we teamed up with SmarterHQ to take a look at email marketing performance and the most impactful holiday campaigns. You’ll get an overview of consumer interactions with email and real-life examples from brands using intelligent content to wow their customers.
Check out the full webinar recording below!