In this episode, Katie White, Associate Director of Client Strategy for Travel at Movable Ink and Josh Rashkin, Email Marketing Manager at Frontier Airlines, will discuss the many ways in which customer behavior has changed in the wake of COVID-19 as it pertains to the travel industry.
They’ll cover how Frontier has rapidly adapted their marketing communications to meet their customers’ needs, how those communications have changed over the last few months, and how they plan to re-engage their audience in this next sustained phase of the pandemic.
Watch the full episode below!