In the second part of our two-part series we’re catching up with Myles Kleeger, President & Chief Customer Officer at Braze to discuss some of the trends observed as a result of COVID-19.
Customer behavior has changed rapidly in recent months and many companies have actually benefited and seen an uptick in new business as a result of COVID-19. Marketers are now challenged to keep newly acquired customers engaged over time and to convert them into high-quality, long-term customers. In part two of The New Rules of Retention, we’ll share valuable industry insights and discuss how brands can drive customer retention and loyalty.
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