Even in the best of times, retail processes – from supply chain to marketing – were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience.
In this episode, Julio Lopez and Rachel Cowlishaw from Movable Ink’s Strategy Team sit down with Ashley Ellis, RVP of Enterprise Retail Sales at Salesforce, to discuss how the most successful brands are bringing rapid innovation into their marketing strategies, and how they are creating a single view of their customers.
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