[Video] Our Augmented Reality Think Summit Highlights

Augmented reality is a fresh new frontier for marketers and has countless applications across industries. We’re proud to say our clients have been using the technology to innovate and engage since we announced our AR capabilities at last year’s Think Summit.

Check out these presentations to learn how Southwest Airlines and IHOP are embracing AR in their marketing campaigns.

Southwest Airlines

Carole Elwell, Director of Digital Solutions at Southwest Airlines, discusses how Southwest partnered with Movable Ink to develop a personalized augmented reality birthday email that boosted customer engagement.

IHOP

Shane Stern, Brand Manager at IHOP, discusses how the restaurant used Movable Ink to create an immersive experience for their guests using augmented reality.