The most innovative retail brands are using personalization to wow their customers and drive powerful results. But creating those experiences isn’t easy.
While most marketers know the value of personalization, achieving it can be another story. During our recent webinar, How to Elevate Your Retail Marketing Experiences with Intelligent Content, we polled our attendees to better understand their personalization challenges.
It’s no surprise that most marketers are actively using personalization. Here are the biggest challenges that our audience reported:
With the lack of strategy and knowledge took the lead, resources/bandwidth along with technology challenges were also popular challenges. This isn’t surprising either: many marketers simply don’t know where to start when it comes to personalization (especially when it comes to activating customer data) and without the right tools, it can be a huge strain on resources.
So what’s a retail marketer to do? In our webinar, we addressed each of these personalization challenges and more. We also covered several incredible examples of retail brands using Movable Ink to power personalized email content.
Watching the webinar recording to see how leading brands are elevating their customer experiences with intelligent content.