How do you keep your audience up to date when your lineup changes every day? The NBA wanted to make sure their subscribers knew exactly when to tune in and show up to support their favorite teams. But with over 50 games scheduled per week, it was challenging to personalize every email at scale. Normally this would mean a lot of grunt work for an unlucky marketer, but the NBA knew there had to be a better way. That’s why they used Movable Ink to customize their emails at the moment-of-open. This campaign wound up with a 5.22% increase in click-through rates and an incredible 100% lift in open rates.
This season, 5 brands caught our attention for taking a visual-first approach with their customer experiences. We’re proud to work with these innovative brands and we can’t wait to see what they have in store for the rest of year. You can check out more examples of stunning visual experiences from Philosophy, Strava, ADT, and Weight Watchers UK in the latest edition of the Inkredible 5.