The Inkredible 5: FanDuel

How do you create a season wrap-up email that your fans enjoy? Check out how FanDuel created a recap that was personalized for each of the million users who participated in FanDuel contests throughout basketball season.

In the summer edition of the Inkredible 5, we’re celebrating five of the most innovative campaigns we’ve seen in recent months. You’ll see stand-out campaigns from NBC Sports, NEXT, Madison Square Garden, Frontier, and FanDuel.