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Did you see a surge in first-time customers during the holiday season? You’re not alone. For many brands, the holiday season provides a nice boost in revenue. And that’s awesome. The tricky part is getting those first-timers to stick around. Continue reading
Last year, holiday shoppers spent $2.74 billion on Black Friday alone, and email marketing was the #1 driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. Continue reading
Did you know that 40% of consumers start their holiday research before Halloween? That’s why so many brands kick off their holiday campaigns in October. Continue reading
Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director at dotmailer, talked about developing an email campaign that has the stamina to last the full holiday season. Continue reading
There’s a ton pressure surrounding the holiday season. Between holiday campaign planning and mentally preparing yourself for the busiest time of the year, it can get stressful. Continue reading
Your welcome email series is the perfect opportunity to introduce yourself to your new subscribers and start building a relationship with them. Continue reading