Augmented reality is a fresh new frontier for marketers and has countless applications across industries. But many brands are reluctant to approach this tech because they assume it would require a huge investment. The good news is that it doesn’t have to. Today we announced that Movable Ink is bringing our clients AR in a way that’s accessible. Our CTO, Michael Nutt even spoke to TechCrunch about the big announcement.
So, what does that mean? Our content team spoke with Andrew Deutsch, Movable Ink’s Senior Creative Technologist to find out and talk all things AR.