Tag Archives: subject lines

5 Horrible Subject Lines and Why They Fail So Spectacularly

This is a guest post from Zach Watson of TechnologyAdvice.

When it comes to marketing emails, consumers actually don’t mind them much. Some 60% of consumers say they read marketing emails, but only 16% do so with any kind of regularity.

Why the huge dropoff? Because in their haste to send off the next email blast, marketers too often employ terrible subject lines.

This surreptitiously undermines the remaining email marketers who understand the importance of the subject line and spend time constructing a clear, relevant 40-character phrase.

What follows are five of the most egregious examples of subject line gibberish taken directly from my inbox:

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