The following blog post was written by Jomel Alos, Online PR Strategist for PureB2B and Spiralytics. PureB2B is a lead generation and data services provider that helps numerous B2B companies accelerate their technology sales process. Continue reading
Happy Monday, email marketers! Let’s kick off the new week with the latest email marketing news, shall we? Continue reading
Happy Monday, marketers! Let’s get the workweek off to a great start with some recent email- marketing news. Here we go: Continue reading
For an email marketer, there is nothing sadder in the this world than hitting send and hearing complete silence: dismal open rates that lead to low engagement, and ultimately time wasted on a campaign that doesn’t move the needle. Continue reading
Good Monday morning, marketers! Here a few news items to help get your workweek off to an informed start. Continue reading
Email marketers are increasingly using emojis – along with their less-graphically sophisticated counterparts, emoticons – in their messages. Continue reading
Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his Continue reading
This is a guest post from Zach Watson of TechnologyAdvice.
When it comes to marketing emails, consumers actually don’t mind them much. Some 60% of consumers say they read marketing emails, but only 16% do so with any kind of regularity.
Why the huge dropoff? Because in their haste to send off the next email blast, marketers too often employ terrible subject lines.
This surreptitiously undermines the remaining email marketers who understand the importance of the subject line and spend time constructing a clear, relevant 40-character phrase.
What follows are five of the most egregious examples of subject line gibberish taken directly from my inbox: