In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Continue reading
Movable Ink is a proud sponsor of Salesforce Connections 2018! Join us in Chicago on June 12-14 for the marketing, commerce, and service event of the year. Register by April 11 for the lowest conference price.
It’s no secret that our clients are doing incredible things with email. From the examples in our Inkredible 5 lookbook to our superstar case study clients, we’re always happy to celebrate our their success. Continue reading
Greetings, marketers! Let’s take a look at some recent industry news, shall we? Continue reading
Good Monday morning marketers, and welcome to the first full week of April! Here are a few news items to help get your week (and month) off to a great start. Continue reading
Happy Monday and welcome back to the work week. Here’s a few things you should know …
Only 47% of B2C marketers optimized their preview text during the 2014 holiday
Digital marketing needs to continuously evolve to meet consumers’ wants and needs, which can leave marketers scratching their heads trying to figure out how to keep up. One thing is for sure — if you’re looking for a magic bullet, you’ll be disappointed. Continue reading
Last week was a big one for digital technology. Siri weighed in on the Iran nuclear agreement, and Salesforce installed a giant Pac-Man video wall in its lobby. But let’s catch up on the latest in Continue reading
Here’s the thing about customer success, customer experience, and the customer journey: once you say it enough times, it doesn’t mean anything.
At Salesforce Connections 2015, the phrase “customer success” was repeated so often that there was a real risk the phrase became more punctuation than anything else. While the keynote from Salesforce President Keith Block offered intense, space-themed videos beckoning marketers to rethink everything – especially the customer journey – the one piece I thought was missing was the next step.
Let’s say you know exactly who your customer is. You know what they tweet, the kinds of content they like, their product history, and what might prompt them to take action.
But now what? If you don’t come up with extremely compelling content that leads to a great customer experience, all that data is just going to help you create personalized messaging that still gets deleted.