Tag Archives: personalization

GDPR Is the best thing to happen to personalization

GDPR is the Best Thing to Happen to Personalization

So, you made sure your company is GDPR compliant. Now what? Don’t let the companies that are dragging their feet scare you, because GDPR isn’t the end of the world as we know it. It’s actually a golden opportunity to revamp your personalization and make it better than ever. Continue reading

Email Marketing Personalization 101

Imagine receiving an email from your best friend. You’d open it right away because a) It’s from someone you know and b) There’s a good chance the email content is relevant to you (and maybe even includes some salacious gossip). Continue reading