Tag Archives: partners

Ugh, Another One? Why Irrelevant Emails Are Killing Your CLV

The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega

111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.

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