We’re proud to announce that the Movember Foundation is a finalist for the Drum Marketing Award for Best Cause-Related Strategy and Marketing Team of the Year. The Drum Marketing Awards is on a mission to recognize the best in the business – and then make sure their peers, clients and potential recruits know all about them.
Last year, Movember Foundation used personalization in their emails to drive incredible engagement among their participants, and saw 30% higher donation values as a result. This year, they wanted to set the bar even higher. Continue reading
The Movember Foundation – the only global charity focused solely on men’s health – needed to get the word out about their cause and drive donations. The challenge? They had just one month (Movember, the month formerly known as November) to do it. Continue reading
Our innovative partner interview series brings you marketing insights from experts at our partner companies. This month, we chatted with Meaghan Bilinski, Digital Marketing Director at the Movember Foundation. Movember uses email marketing to drive fundraising for men’s health. Want to get involved? Check out Movable Ink’s Movember team page! Continue reading