Lenovo knows the power of email innovation: they’ve been using web crops from Movable Ink to automatically pull products from their website directly into their emails, resulting in a 50% increase in productivity. Continue reading
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You’ve probably been hearing a lot about using live data in your emails to deliver better customer experiences. But how can you use live data, and what does it look like in action? Continue reading
If you’re like most marketers, you’ve been asked to do more with less on more than one occasion. It’s a common scenario, even for a $46 billion dollar Fortune 500 company like Lenovo. Continue reading