How do you create an email experience that’s relevant to your customers whenever they open it? L’Occitane knows just how much beauty rituals can vary. Check out how they recommended relevant skincare rituals based on local conditions at the moment of open in the latest edition of the Inkredible 5.
How do you forge deeper connections with your most loyal customers? Check out how Best Western elevated their year-in-review campaign with a range of relevant customer data in the latest edition of the Inkredible 5.
Personalized, data-driven email content is one of the most effective ways for driving customer engagement. One of the best emails you can use to showcase all that great data? Year-in-review emails. Continue reading
Fall is officially here, and you know what that means: it’s time to unveil the most inkredible email campaigns of the season! Continue reading
Social and email are a powerful pair. Social can boost your click-through rates by 158%, and email can helps you turn your social followers into your biggest fans. Continue reading
2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5 Continue reading