Tag Archives: image personalization

The Inkredible 5: ADT

How do you encourage customers to increase their usage? ADT wanted to show new users how much they’ve used their security systems so far and encourage them to amp things up. They needed to make sure their email was an engaging and helpful way to welcome users into the ADT family and knew data visualization was the way to go. Out of the new users, 82% found the email helpful, and the campaign increased open rates by 300%.
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The Inkredible 5: Weight Watchers UK

How do you make sure each of your members feels special? Weight Watchers UK wanted a scalable way to make sure each new member felt connected and engaged. A limited-time offer was the way to go, but it needed feel exclusive and personal to each and every recipient. Continue reading

The Inkredible 5: Philosophy

How do you encourage your audience to participate? Philosophy was wrapping up the first of their brand new loyalty program and wanted to make sure their subscribers were participating and ready to earn some points. But the design-savvy brand wanted something much more engaging and personalized than an ordinary recap email. Continue reading

The Inkredible 5: Strava

How do you create a recap email your audience actually wants to share? Strava’s audience of athletes looks forward to their monthly activity recap, but wasn’t having an easy time sharing those bragging rights online. They decided to go visual, using Movable Ink and their data to create personalized and shareable images for each athlete. Continue reading