The following blog post was written by Amy Pepler, VP GM, Digital Client Services at Epsilon. You can see more of our content with Epsilon here.
If you think your email program is stuck in the past, you’re not alone. Keeping up with evolving technology can be daunting. The good news is that the ubiquity of consumer data means brands can now create personalized, exciting customer experiences. Continue reading
We have a marketing problem on our hands. The days of one-size-fits-all messages are long gone, but what if I told you most brands are using segments that are far too broad? There’s no reason why we should be marketing to a 32-year-old luxury seeker and 35-year-old bargain shopper the same exact way. Continue reading
Pop-quiz: What’s the best way to create email content that truly serves your customers? Continue reading
The following post was written by Jason Witt, Digital Group Creative Director, Epsilon Continue reading
Imagine receiving an email letting you know that your favorite seasonal craft brew just became available at one of your favorite local restaurants. You’d be pretty excited, right? Continue reading
In the spring, we shared a list of 10 Email Marketing Influencers to Follow on Twitter. In that post, we noted that “’sharing and influencing’ is part of the DNA of our culture;” fundamentally, it’s what email marketing is all about. Continue reading