Tag Archives: email

Why Intelligent Creative is the Key to Solving Your Engagement and Production Problems

There’s a massive shift happening in customer engagement strategies, and that change revolves around your creative. Creative is king, but at this stage in the game, plenty of marketers aren’t prepared to keep up with a visual-first audience. Just think about it. The content creation process is usually so labor-intensive that your team is consumed just by the grand task of getting things out of the door – especially when it comes to creating multi-channel campaigns. Continue reading