Tag Archives: email content

Our Top Blog Posts of 2017

2017 was huge for innovating in the inbox. We saw more marketers focusing on the quality of their email content by adding advanced personalization to surprise and delight their customers. Continue reading

9 Common Email Grammar Mistakes (And How to Fix Them)

Writing is an important part of most email marketers’ job descriptions. Most of us do a lot of it every day. But even with all our experience, sometimes we’re not sure we are using the correct word (or punctuation mark) in the right way. And there isn’t always a handy automated feature to come to our rescue. Continue reading

Do More With Less: 8 Keys to Efficiency in Email Marketing

As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you?
Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea. Continue reading

10 Ways to Repurpose Your Content for Email Marketing

It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries! Chances are pretty good that the solution to our dilemma is right at our fingertips – in our content archive. Continue reading

Email Content 101: How to Write Your Most Actionable Email Ever

Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action – and preferably sooner rather than later. Continue reading