No one wants to be the downer who fears the sky will fall at any moment, but recent events have proven that organizations have to be prepared for emergencies at any point. Coronavirus has understandably caught companies across all industries and geographies by surprise, and communications leaders around the world are rushing to respond.
Developing a plan for your critical communications is just as important as creating your ongoing marketing calendar. But what do you do when you have to take unprecedented actions in what seems like a moment’s notice?
Don’t fret! Here are some guidelines for communicating with customers during these unexpected moments: